Analyzing the A&T Commercial

The AT&T commercial was produced to attract the attention of people from all ages. I believe it was the creator’s intent to include the Hansel and Grettle story so that adults could recognize it and appreciate the fact that it is being retold. The creator also chose to express the commercial in the format of this fairytale because when children see Hansel and Grettle, they find themselves relating to the two characters. This grabs the children’s fascination right away as they see other people just like them. Not to mention, the whole contrast of two old fashioned fairytale characters skipping around in such an overpopulated city as New York is in itself an attention-getter. This marketing plan of fish-baiting the audience was deemed advantageous because it lures in consumers who will enjoy the commercial, and connect their satisfaction to the phone product itself. Such an extremely connecting commercial remains in the citizen’s minds, creating a desire within them to buy the product. In choosing to retell the original story in such an advanced place, the creator wanted to also portray a feeling of ease and comfort within the busy city. Neither Hansel nor Grettle were harmed or frowned upon while skipping happily throughout the day. Even the store clerk who was closing up shop seemed to accept them even though they were extremely out of place. In portraying such a comfortable, loveable and quickly recognizable story in their commercial, the AT&T commercial creators really knew how to sell and advertise their product effectively.