Stickiness is a concept’s ability to be retained and remembered by an audience. The concepts don’t necessarily have to be in the form of a story or joke, but most are. If a piece of information is sticky, it means that it is easy for people to understand right away, allowing one to retell the information with ease, which populates the idea. Stickiness also includes the methods used to remember something, such as the mnemonic devise.
I definitely agree with Heaths’ 6 steps. In every example he listed and that I know of, I can see how the sticky stories have a profound statement and get the reader/listener captivated within the story itself. I will always remember the kidney story because of Heaths’ proposed steps 2 and 5 where I was curious to find out why the man was in a tub of cold water, and then mentally distraught and frightened by the fact that he had a tube and a kidney removed. Heaths’ steps are seen in every case and embody the entertainment in which the public wants to hear and enjoy.
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I feel that stickiness does not have to be a concept remembered by a large audience. I feel that as long as one person remembers it, that is what truly matters. Only one person needs to know the concept in order for it to spread. There are cases where it does not and that is ok because that shows how people feel about that concept.
ReplyDeletelol yes his steps are rather amusing. and even tho i do agree with glenn saying that stickiness doesn't necessarily have to mean that a large audience remembers it but when a large audience instead of just one person remembers that emphasizes the amount of stickiness
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